Marketing

Better Marketing in Thailand

The country’s plan for “new beginnings” in its tourism industry.

Photo by Evan Krause on Unsplash.

The tourism industry is still recovering from the COVID-19 Pandemic and Thailand is no exception. The country’s proximity to China’s zero-tolerance policy on COVID has impacted it more than other destinations that rely on tourism as a foundational element of its economy.

The Tourism Authority of Thailand (TAT) has rolled out its new strategic plan to help the country bounce back in a strong and sustainable way. The plan includes a multi-tier approach to generating new tourists, one that is based on a more digital and inclusive approach (Dwivedi, 2022).

Photo by Mg Cthu on Unsplash.

New Beginnings

Although the TAT plans to maintain its communication strategy called “Visit Thailand 2022–2023: Amazing New Chapter,” the overall goal to rebuild and renew the tourism market is about “new beginnings” in the country.

New beginnings are not a pivot from how the country plans to invite and entertain tourists. It’s more of a new mentality about how the country plans to revitalize what it already does amazingly…