I’ve spent thousands of dollars to become a Professional Certified Coach by the International Coaching Federation and hold numerous credentials in business and fitness, in addition to graduate degrees in leadership and higher education. For the most part, I understand how to produce behavior change, set and achieve goals, and…

The most basic principle of performance improvement can be applied to fitness, nutrition, and lifestyle changes — Despite my years of fitness and nutrition coaching, I am still sometimes surprised by the response I get towards measuring food intake. The simple act of being mindful and recording what you eat has become so taboo that most coaches don’t even recommend it. …

Fat Land by Gret Critser further exposes something we already know: America has an obesity epidemic. As a fitness & nutrition coach, it reaffirms the potential size of the marketplace with a ton of jaw-dropping facts. For example, about 61% of Americans are overweight — enough to experience health problems…

And why they matter for nutrition success — A macronutrient is simply the composition of the foods we eat. They are protein, fat, and carbohydrates and form the nutrient makeup of everything we consume. They are often villainized for their role in the obesity epidemic, but the macronutrient makeup of food is nothing more than what it is…

Change your perspective on physical change — What is more common than a celebrity fitness transformation? How many of us have a friend that underwent a life-altering weight loss challenge? Why do we enjoy watching so The Biggest Loser so much? The reason is that we are compelled by narratives involving weight loss and fitness transformations. We…

These books will help increase your nutrition IQ while giving you the tools to lose fat and keep it off — 1. The Body Fat Solution by Tom Venuto Best for repeat dieters and diet saboteurs I wrote a full story on why I think this is the only nutrition book you will ever have to read. Tom doesn’t preach a certain “way” of eating and instead bases his principles on years of practical experience in the fitness and…

We may have been led to believe that body fat results from eating too many calories and not moving enough — and that is exactly right. However, we tend to ignore proven facts in favor of a host of beliefs, practices, and expectations: Information isolation: only believing a single piece…

Key Insights into the Struggle for Weight-Loss — It still amazes me at the variance of weight loss beliefs and the sheer conviction many people have in what they believe. Most of these beliefs are not founded on anything more than a vague intuition or outright nonsense. A lot of it doesn’t make any sense at all, and…

A principled approach to getting and staying lean forever — The only book on nutrition that anyone will have ever read is The Body Fat Solution by Tom Venuto. In the book, Tom provides five principles for burning fat, building lean muscle, ending emotional eating, and maintaining a perfect weight that works for you. The book is not filled with…